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244.500 Malt beverage premium prohibition -- Exceptions.
(1)
(2)
(3)
(4)
No person holding a license to sell malt beverages shall offer or give anything
tangible of value as a premium for the return of caps, stoppers, corks, stamps,
wrappers, coupons, or labels taken from any bottle, case, barrel, or package
containing malt beverages or to offer or give anything of value as a premium, gift,
or prize for any purpose in connection with the sale of malt beverages.
Subsection (1) of this section shall not apply to the return of moneys specifically
deposited for the return of the original containers to the owners; nor shall subsection
(1) of this section prohibit brewers, wholesalers, or distributors from giving
anything of value as a premium, gift, or prize to wholesalers, distributors, or their
employees in connection with sales incentive programs.
Subsection (1) of this section shall not apply to brewer-sponsored national
sweepstakes in which major prizes, not including rebates, price discount coupons,
or brand-related novelty items are given to consumers based on certificates found in
malt beverage packages or on point of sale materials. Malt beverage distributors,
retail licensees, and their employees shall not be eligible to redeem the certificates
or participate in the national sweepstakes.
Subsection (1) of this section shall not prohibit brewers, out-of-state brewers,
wholesalers, distributors, or retail licensees from selling malt beverages packaged in
or securely bundled with brand-related novelty items if the price charged for the
packaged or bundled malt beverages specifically includes the cost of the brandrelated novelty item.
Effective: June 26, 2007
History: Amended 2007 Ky. Acts ch. 99, sec. 7, effective June 26, 2007. -- Amended
1990 Ky. Acts ch. 359, sec. 1, effective July 13, 1990. -- Amended 1982 Ky. Acts ch.
104, sec. 1, effective July 15, 1982. -- Recodified 1942 Ky. Acts ch. 208, sec. 1,
effective October 1, 1942, from Ky. Stat. sec. 2554b-206.
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