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244.500 Malt beverage premium prohibition -- Exceptions.
(1)
(2)
Except as permitted by subsection (2) of this section, a licensee shall not offer
or give anything tangible of value as a premium, gift, or prize for:
(a) The return of caps, stoppers, corks, stamps, wrappers, coupons, or labels
taken from any bottle, case, barrel, or package containing malt
beverages; or
(b) Any purpose in connection with the sale of malt beverages.
The following activities shall be permitted:
(a) The return of moneys specifically deposited for the return of the original
containers to the owners;
(b) A premium, gift, or prize by brewers, wholesalers, or distributors to
wholesalers, distributors, or their employees in connection with sales
incentive programs;
(c) Brewer-sponsored national sweepstakes in which major prizes, not
including rebates, price discount coupons, or brand-related novelty items,
are given to consumers based on certificates found in malt beverage
packages or on point of sale materials. Malt beverage distributors, retail
licensees, and their employees shall not be eligible to redeem the
certificates or participate in the national sweepstakes;
(d) The sale of malt beverages packaged in or securely bundled with
brand-related novelty items if the price charged for the packaged or
bundled malt beverages specifically includes the cost of the brand-related
novelty item; and
(e) Loyalty cards issued by retailers that reward customers with points or
discounts for buying goods or services.
Effective:June 29, 2017
History: Amended 2017 Ky. Acts ch. 62, sec. 110, effective June 29, 2017. -Amended 2007 Ky. Acts ch. 99, sec. 7, effective June 26, 2007. -- Amended
1990 Ky. Acts ch. 359, sec. 1, effective July 13, 1990. -- Amended 1982 Ky.
Acts ch. 104, sec. 1, effective July 15, 1982. -- Recodified 1942 Ky. Acts ch.
208, sec. 1, effective October 1, 1942, from Ky. Stat. sec. 2554b-206.
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