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244.500 Malt beverage premium prohibition -- Exceptions.
(1)
(2)
Except as permitted by subsection (2) of this section, a licensee shall not offer or
give anything tangible of value as a premium, gift, or prize for:
(a) The return of caps, stoppers, corks, stamps, wrappers, coupons, or labels taken
from any bottle, case, barrel, or package containing malt beverages; or
(b) Any purpose in connection with the sale of malt beverages.
The following activities shall be permitted:
(a) The return of moneys specifically deposited for the return of the original
containers to the owners;
(b) A premium, gift, or prize by brewers, wholesalers, or distributors to
wholesalers, distributors, or their employees in connection with sales
incentive programs;
(c) Brewer-sponsored national sweepstakes in which major prizes, not including
brand-related novelty items, are given to consumers based on certificates
found in malt beverage packages or on point of sale materials. Malt beverage
distributors, retail licensees, and their employees shall not be eligible to
redeem the certificates or participate in the national sweepstakes;
(d) The sale of malt beverages packaged in or securely bundled with brand-related
novelty items if the price charged for the packaged or bundled malt beverages
specifically includes the cost of the brand-related novelty item; and
(e) Loyalty cards issued by retailers that reward customers with points or
discounts for buying goods or services.
Effective: July 15, 2020
History: Amended 2020 Ky. Acts ch. 102, sec. 14, effective July 15, 2020. -- Amended
2017 Ky. Acts ch. 62, sec. 110, effective June 29, 2017. -- Amended 2007 Ky. Acts
ch. 99, sec. 7, effective June 26, 2007. -- Amended 1990 Ky. Acts ch. 359, sec. 1,
effective July 13, 1990. -- Amended 1982 Ky. Acts ch. 104, sec. 1, effective July 15,
1982. -- Recodified 1942 Ky. Acts ch. 208, sec. 1, effective October 1, 1942, from
Ky. Stat. sec. 2554b-206.
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