2015 New York Laws
ISC - Insurance
Article 78 - (Insurance) LIFE SETTLEMENTS
7809 - Advertising.

  7809.  Advertising. (a) A life settlement provider, life settlement
  intermediary or life settlement broker licensed pursuant to this article
  may conduct or participate in  advertisements  within  this  state.  The
  advertisements  shall  comply with all advertising and marketing laws or
  rules and regulations as may be promulgated by the superintendent.
(b) Advertisements shall be accurate, truthful and not  misleading  in
  fact or by implication.
(c)  No  life  settlement provider, life settlement intermediary, life
  settlement broker, or any person acting on behalf thereof shall:
(1) directly or indirectly, market, advertise,  solicit  or  otherwise
  promote  the purchase of a policy for the primary purpose of, or with an
  emphasis on, settling the policy; or
(2) use the words "free", "no cost" or words of similar import in  the
  marketing,   advertising,  soliciting  or  otherwise  promoting  of  the
  purchase of a policy.
(d) The failure to follow the provisions of this section  shall  be  a
  defined violation under article twenty-four of this chapter.