JB & Associates, Inc. v. Nebraska Cancer CoalitionAnnotate this Case
The Supreme Court affirmed the judgment of the district court dismissing Appellants' claims of defamation and product disparagement under Nebraska's Uniform Deceptive Trade Practices Act (UDTPA), Neb. Rev. Stat. 87-301 to 87-306, holding that the district court did not err in finding that Appellees were entitled to summary judgment on Appellants' claims.
Appellants were tanning salons that, from 2015 to 2017, allegedly accounted for up to seventy-one percent of the known tanning salons in the Omaha and Lincoln, Nebraska markets. Appellees engaged in activities related to cancer education and prevention, focusing in 2014 on the dangers of indoor tanning. In 2015, Appellants filed a complaint alleging violations of the UDTPA for deceptive trade practices and product disparagement and defamation. The district court granted Appellees' motion for summary judgment and dismissed Appellants' claims. The Supreme Court affirmed, holding that the district court did not err in finding that there were no genuine disputes as to any material facts and that Appellees were entitled to summary judgment on Appellants' defamation and product disparagement claims.