Mahaska Bottling Co. v. Pepsico, Inc., No. 20-1783 (8th Cir. 2021)
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Pepsi previously granted Mahaska exclusive rights to distribute bottles and cans of certain Pepsi products in identified territories. Pepsi also granted Mahaska limited rights to distribute fountain syrup products in identified territories. The claims and counterclaims in this case arose out of these agreements. After a jury trial, the jury returned a split verdict. The jury awarded Mahaska a total of $2,956,540.10 in damages and Pepsi a total of $24,000 in damages. Pepsi filed a motion for a new trial asserting a number of claims, including that Mahaska's closing arguments were improper and prejudicial. The district court denied Pepsi's motion and Pepsi appeals only the closing argument issue.
The Eighth Circuit affirmed, concluding that the comments Pepsi challenges, either alone or together, did not so infect the trial with the type of impropriety that would make a new trial appropriate. In this case, the court grouped Pepsi's claimed improper statements into a five categories: (1) statements regarding Mahaska's survival; (2) statements referencing Pepsi's size; (3) statements allegedly encouraging local bias; (4) statements denigrating Pepsi's defenses and counterclaims and its witnesses' credibility; and (5) statements related to punishment, sending signals, or malice. The court explained that, while portions of Mahaska's closing argument were hyperbolic and other portions perhaps approached the line for permissible argument, Pepsi's failure to object during or after the closing argument is some indication that the multitude of statements deemed improper weeks after the jury returned its verdict were not viewed by Pepsi's counsel as prejudicial or improper when they were made in context before the jury. Furthermore, the statements raised by Pepsi on appeal were based on evidence presented during trial or reasonable inferences that could be drawn from the evidence.
Court Description: [Erickson, Author, with Smith, Chief Judge, and Colloton, Circuit Judge] Civil case. The district court did not abuse its discretion in denying Pepsi's motion for new trial based on a claim that Mahaska's closing arguments were improper and prejudicial.
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