Ambassador Animal Hospital, Ltd. v. Elanco Animal Health Inc., No. 22-1304 (7th Cir. 2023)
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Elanco Animal Health sent Ambassador Animal Hospital two unsolicited faxes inviting Ambassador’s veterinarians and its owner to RSVP for two free dinner programs: one titled “Canine and Feline Disease Prevention Hot Topics” and the other “Rethinking Management of Osteoarthritis.” The faxes indicated that both programs had been approved for continuing education credits and provided the names of the programs’ presenters. The corners of each invitation included the trademarked “Elanco” logo, and the bottom of each fax contained a notice encouraging recipients to consult their state or federal regulations or ethics laws about restrictions on accepting industry-provided educational and food items.
Ambassador filed suit, alleging violations of the Telephone Consumer Protection Act, 47 U.S.C. 227 (TCPA), and arguing that the faxes were unsolicited advertisements because the free dinner programs were used to market or sell Elanco’s animal health goods and services. The Seventh Circuit affirmed the dismissal of the complaint. The text of the TCPA creates an objective standard narrowly focused on the content of the faxed document. The faxes do not indicate—directly or indirectly—to a reasonable recipient that Elanco was promoting or selling some good, service, or property as required by the TCPA. The court rejected a “pretext” argument.
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