Craftwood II, Inc. v. Generac Power Systems, Inc., No. 21-3393 (7th Cir. 2023)
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Two California hardware stores (Craftwood) are part of the Do It Best (DIB) hardware industry cooperative and wholesaler. Generac supplies goods to DIB for purchase by hardware retailers in the cooperative. Generac had an agreement with CMI, an independent sales and marketing representative, for assistance with promotion and marketing. CMI sent out faxes to DIB-member hardware stores advertising deals on Generac products, including three sent to Craftwood.
The Telephone Consumer Protection Act (TCPA), 47 U.S.C. 227, forbids using “any telephone facsimile machine, computer, or other device to send, to a telephone facsimile machine, an unsolicited advertisement” except where the recipient gave “prior express invitation or permission.” Generac cited the agreement that Craftwood signed when it joined the DIB cooperative, which refers to the provision of advertising and includes Craftwood’s fax number. Craftwood also opted to purchase advertising materials to send to its customers.
The district court granted Generac summary judgment, finding that the contract between Craftwood and DIB evinced an agreement by Craftwood to receive faxes, including from vendors. The Seventh Circuit reversed, finding a material dispute of fact as to consent. The court noted the need to enforce the Act as written, although fax machines are now rare, and the common view that these suits are fueled primarily by plaintiffs’ attorneys looking for large fee awards that often come at the expense of small businesses.
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