Seaton v. TripAdvisor, LLC, No. 12-6122 (6th Cir. 2013)Annotate this Case
Grand Resort, which has operated in the Great Smoky Mountains since 1982, claims that TripAdvisor’s publication of a survey that concluded that Grand Resort was the dirtiest hotel in America caused irreparable damage to its business and that TripAdvisor used a flawed rating system that distorted actual performance and perspective. The district court dismissed, reasoning that the “dirtiest hotels” list is protected opinion; it reflects TripAdvisor’s users’ subjective opinions and is not capable of being defamatory. The court rejected a motion to amend to add claims of trade libel-injurious falsehood and tortious interference with prospective business relationships to the claims of false light-invasion of privacy and of defamation. The Sixth Circuit affirmed, noting that amendment of the complaint would be futile.