Disc. Tobacco City & Lottery, Inc. v. United States, No. 10-5235 (6th Cir. 2012)
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Plaintiffs, manufacturers and sellers of tobacco products, alleged that provisions of the 2009 Family Smoking Prevention and Tobacco Control Act violated their First Amendment rights. The district court granted partial summary judgment upholding the law and partial summary judgment to plaintiffs. The Seventh Circuit affirmed and ruled in favor of the government on most issues, declining to apply strict scrutiny and finding that warnings required by the Act reasonably related to the government's interest in preventing deception of consumers. The court upheld bans on event sponsorship, branding non- tobacco merchandise, and free sampling (loyalty and continuity programs); a requirement that tobacco manufacturers reserve significant packaging space for textual health warnings; the restriction of tobacco advertising to black and white text; and the constitutionality of the Act's color graphic and non-graphic warning label requirement. Reversing the district court, the court upheld the Act's restriction on claims that tobacco products are "safe or less harmful by virtue of” FDA regulation, inspection or compliance" 21 U.S.C. 331(tt)(4).
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