R J Reynolds Tobacco v. FDA, No. 23-40076 (5th Cir. 2024)
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In a case heard by the United States Court of Appeals for the Fifth Circuit, R.J. Reynolds Tobacco Company and other cigarette manufacturers and retailers challenged the Food and Drug Administration's (FDA) new warning-label requirement for cigarette packages and advertisements, citing violations of the First Amendment, the Administrative Procedure Act (APA), and the requirements of the Family Smoking Prevention and Tobacco Control Act (TCA). The district court ruled in favor of the plaintiffs based on their First Amendment claim, without addressing the remaining claims.
The FDA appealed, and the appellate court reversed the district court's decision. The court held that the warnings were both factual and uncontroversial, thus qualifying for scrutiny under the standard set by the Supreme Court in Zauderer v. Office of Disciplinary Council of Supreme Court of Ohio. In that case, the Supreme Court held that the government could constitutionally require advertisers to disclose purely factual and uncontroversial information, provided the requirements are reasonably related to a substantial government interest and not unjustified or unduly burdensome.
Applying the Zauderer standard, the court determined that the FDA's warnings were justified by the government's interest in promoting greater public understanding of the negative health consequences of smoking and were not unduly burdensome. As such, the court concluded that the warnings did not violate the First Amendment. The court remanded the case back to the district court for consideration of the remaining claims under the APA.
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