Kenneth Boyce, D/b/a Mac's Shark River Tackle D/b/a Sharkriver Mail Order, Susan Boyce, D/b/a Mac's Shark Rivertackle D/b/a Shark River Mail Order, Monroe Boyce, D/b/amac's Shark River Tackle D/b/a Shark River Mail Order v. Penn Fishing Tackle Mfg., Co., A/k/a Penn Reels Internatl.,n.j.f. Publishing Corporation, Icn., Nicholas-sheacompany, Inc, 166 F.3d 1204 (3d Cir. 1998)