Diamond State Tire, Inc. v. Diamond Town Tire Pros & Auto Care, LLCAnnotate this Case
Diamond State Tire, Inc. (Diamond State) has been in business since 1989, and its customers and vendors often refer to it as Diamond Tire. Diamond Town Tire Pros & Auto Care LLC (Diamond Town) opened for business in 2015. Diamond State sued Diamond Town, alleging that Diamond Town violated Delaware’s Deceptive Trade Practices Act (the Act) by operating under a business name that creates a “likelihood of confusion” between the two businesses. The Court of Chancery entered judgment in favor of Diamond Town, concluding that Diamond State failed to demonstrate a violation of the Act.