Greenberg v. Digital Media Solutions, LLCAnnotate this Case
The recipients received unsolicited emails that advertised products sold by DMS. The emails were not sent by DMS itself, but by third-party “marketing partners” of DMS. The recipients sued DMS under Business and Professions Code section 17529.5, which makes it unlawful to advertise in commercial emails under specified circumstances. The subject line of the emails typically states: Username “please confirm your extended warranty plan” and allegedly falsely referenced a preexisting business relationship for the purpose of inducing the recipient to open the spam. The trial court dismissed the suit.
The court of appeal affirmed in part. The court correctly dismissed the challenge to the emails’ subject lines, which are not covered by cited sections of the Act. The court erred by dismissing the challenge to the emails’ domain names. A recipient of a commercial email advertisement sent by a third party is not precluded as a matter of law from stating a cause of action under section 17529.5 against the advertiser for the third party’s failure to provide sufficient information disclosing or making traceable the third party’s own identity. Such a cause is not precluded simply because such an email sufficiently identifies the advertiser.