Gascon v. HomeAdvisor, Inc.
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The San Francisco District Attorney sued HomeAdvisor, alleging it violated California’s False Advertising Law, Business and Professions Code section 17500, and the Unfair Competition Law section 17200, claiming that many of HomeAdvisor’s advertisements “are false and misleading because they are likely to deceive consumers into believing that all service professionals hired through HomeAdvisor who come into their homes have passed criminal background checks." The only person who actually undergoes a background check is the owner/principal of an independently-owned business.
The court of appeal affirmed a preliminary injunction that prohibited HomeAdvisor from broadcasting certain advertisements, but, excepting advertisements HomeAdvisor discontinued, permitted HomeAdvisor to continue broadcasting them for specified lengths of time if accompanied by a disclaimer. The court rejected arguments that the order was vague, indefinite, overbroad, and unconstitutional. The government may ban forms of communication more likely to deceive the public than to inform it.” By providing several specific examples of permissible and impermissible advertising, the preliminary injunction order is sufficiently definite for HomeAdvisor to determine what it “may and may not do” pending a trial on the merits of the claims. The enjoined advertisements and descriptions are inherently likely to deceive because they exploit the ambiguity of the term “pro.”
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