Cross v. Facebook, Inc.Annotate this Case
Plaintiffs are Cross, also known as Mikel Knight, a country rap artist, and his businesses. Two vans, carrying independent contractors promoting Knight’s music, were involved in accidents that resulted in two deaths. “Families Against Mikel Knight,” apparently created by relatives of the accident victims, posted a Facebook page, which, plaintiffs claimed, incited violence and generated death threats against Knight. Plaintiffs sought to have the page removed. Facebook refused. Facebook filed a special motion to dismiss Plaintiffs’ subsequent suit, which alleged breach of written contract; negligent misrepresentation; negligent interference with prospective economic relations; breach of Civil Code section 3344; violation of common law right of publicity; and unlawful and unfair business practices. The trial court held that the complaint was based on protected activity, that plaintiffs could not prevail on the first three causes of action, and granted the anti-SLAPP (Strategic Lawsuit Against Public Participation, Code of Civil Procedure 425.16) motion as to them but denied the motion as to the three other causes of action. The court of appeal ruled in favor of Facebook and ordered that the complaint be stricken, noting that Facebook derived no benefit from any use of Knight’s name or likeness.