2010 Hawaii Code
DIVISION 1. GOVERNMENT
TITLE 13. PLANNING AND ECONOMIC DEVELOPMENT
201B. Hawaii Tourism Authority
§201B-6 Tourism marketing plan; measures of effectiveness.

§201B-6 Tourism marketing plan; measures of effectiveness. (a) The authority shall be responsible for developing a tourism marketing plan that shall be updated every year and includes the following:

(1) Statewide promotional efforts and programs;

(2) Targeted markets;

(3) Efforts to enter into brand marketing projects that make effective use of cooperative advertising programs;

(4) Program performance goals and targets that can be monitored as market gauges and used as attributes to evaluate the authority's promotional programs; and

(5) Coordination of marketing plans of all destination marketing organizations receiving state funding prior to finalization of the authority's marketing plan.

(b) In accordance with subsection (a), the authority shall develop measures of effectiveness to assess the overall benefits and effectiveness of the marketing plan and include documentation of the progress of the marketing plan towards achieving the authority's strategic plan goals. [L 1998, c 156, pt of §2; am L 1999, c 178, §7; am L 2004, c 9, §2; am L Sp 2009, c 5, §6; am L 2010, c 102, §3]