Juice Generation, Inc. v. GS Enters., LLC, No. 14-1853 (Fed. Cir. 2015)
Annotate this CaseJuice Generation, which operates New York City juice bars, applied to the Patent and Trademark Office to register a mark consisting of “PEACE LOVE AND JUICE,” 15 U.S.C. 1051(b), and a design for use with its juice bar services. GS Enterprises opposed the application on the ground that the mark was likely to cause confusion with its own family of marks, all of which contain the phrase “PEACE & LOVE” and are registered for use with restaurant services. The Trademark Trial and Appeal Board sustained the opposition and refused to register Juice Generation’s mark. The Federal Circuit remanded, finding that the Board did not adequately assess the weakness of GS’s marks and did not properly consider the three-word combination of Juice Generation’s mark as a whole in comparing it to the two-word combination in GS’s marks.
Some case metadata and case summaries were written with the help of AI, which can produce inaccuracies. You should read the full case before relying on it for legal research purposes.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.