Liapes v. Facebook, Inc.
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Liapes filed a class action against Facebook, alleging it does not provide women and older people equal access to insurance ads. The Unruh Civil Rights Act prohibits businesses from discriminating against people with protected characteristics (Civ. Code 51, 51.5, 52(a)). Liapes alleged Facebook requires all advertisers to choose the age and gender of users who will receive ads; companies offering insurance products routinely tell it to not send their ads to women or older people. She further alleged Facebook’s ad-delivery algorithm discriminates against women and older people.
The trial court dismissed, finding Facebook’s tools neutral on their face and concluding that Facebook was immune under the Communications Decency Act, 47 U.S.C. 230. The court of appeal reversed. Liapes has stated an Unruh Act claim. Facebook, a business establishment, does not dispute women and older people were categorically excluded from receiving various insurance ads. Facebook, not the advertisers, classifies users based on their age and gender via the algorithm. The complaint also stated a claim under an aiding and abetting theory of liability An interactive computer service provider only has immunity if it is not also the content provider. That advertisers are the content providers does not preclude Facebook from also being a content provider by helping develop at least part of the information at issue.
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