2017 Wisconsin Statutes & Annotations
Chapter 186. Credit unions.
186.035 Deceptive or misleading use of credit union name, logo, or symbol.

Universal Citation: WI Stat § 186.035 (2017)

186.035 Deceptive or misleading use of credit union name, logo, or symbol.

(1)Use of credit union name, logo, or symbol for marketing purposes. Except as provided in sub. (3), no person may use the name, logo, or symbol, or any combination thereof, of a credit union, or any name, logo, or symbol, or any combination thereof, that is deceptively similar to the name, logo, or symbol of a credit union, in any marketing material provided to or solicitation of another person in a manner such that a reasonable person may believe that the marketing material or solicitation originated from or is endorsed by the credit union or that the credit union is responsible for the marketing material or solicitation.

(2)Enforcement and penalties. The office of credit unions shall direct any person the office finds to have violated sub. (1) to cease and desist from violating sub. (1). If a person violates sub. (1) after receiving such direction, the office of credit unions may impose a forfeiture of up to $1,000 for each violation. Each instance in which marketing material is provided to another person or solicitation of another person takes place in violation of sub. (1) constitutes a separate violation. This subsection does not affect the availability of any remedies otherwise available to a credit union.

(3)Exceptions. Subsection (1) does not apply to a person who uses the name, logo, or symbol of a credit union in any of the following circumstances:

(a) With the consent of the credit union.

(b) If the person is the credit union, an affiliate of the credit union, or an agent of the credit union.

History: 2003 a. 262.

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