2012 Vermont Statutes
Title 03 Executive
Chapter 47 COMMERCE AND COMMUNITY DEVELOPMENT
§ 2476 Department of tourism and marketing

§ 2476. Department of tourism and marketing

(a) The department of tourism and marketing of the agency is created, as successor to the department of travel. The department shall be administered by a commissioner.

(b) The department of tourism and marketing shall be responsible for the promotion of Vermont goods and services as well as the promotion of Vermont's travel, recreation and cultural attractions through advertising and other informational programs, and for provision of travel and recreation information and services to visitors to the state, in coordination with other agencies of state government, chambers of commerce and travel associations, and the private sector.

(c) On and after July 1, 1997, all departments engaging in marketing activities shall submit to and coordinate marketing plans with the commissioner of the department of tourism and marketing.

(d) [Repealed.]

(e) The department of tourism and marketing may conduct direct marketing activities pursuant to this chapter or chapter 27 of Title 10, but shall make best reasonable efforts to increase marketing activities conducted in partnership with one or more private sector partners to maximize state marketing resources.

(f) Building on established, successful collaboration with private partners in travel and tourism, agriculture, and other industry sectors, the department should undertake reasonable efforts to extend its marketing and promotional resources to include partners in the arts and humanities, as well as other partners that depend on tourism for a significant part of their annual revenue. (Added 1987, No. 83, § 4; amended 1991, No. 145 (Adj. Sess.), § 5; 1995, No. 186 (Adj. Sess.), § 24, eff. May 22, 1996; No. 190 (Adj. Sess.), § 5; 1999, No. 152 (Adj. Sess.), § 215b, eff. May 29, 2000; 2007, No. 153 (Adj. Sess.), § 23; 2009, No. 33, § 83; 2009, No. 146 (Adj. Sess.), § G22, eff. June 1, 2010.)