2011 Vermont Code
Title 07 Alcoholic Beverages
Chapter 21 PENALTIES
§ 666 Advertising

§ 666. Advertising

(a) No person shall display on outside billboards or signs erected on the highway any advertisement of any kind of malt, vinous beverage or spirituous liquor or indicate where the same may be procured. However, the prohibition contained in this section shall not apply to a motor vehicle lawfully transporting in transit malt, vinous beverage or spirituous liquor from a place in another state to a place in another state. A person who violates any provision of this section shall be fined not more than $100.00 nor less than $10.00, for each offense, and such violation shall be cause for revoking the license after conviction.

(b) Advertising of malt or vinous beverages on vehicles drawn by horses shall be permitted.

(c) The alcoholic content of any malt beverage shall not be set forth or stated in any advertising or promotion thereof in any medium. No person shall advertise or promote the sale of any fermented beverage made from malt by indicating in any way that the beverage has a higher alcoholic content than other similar beverages. However, the alcoholic content of a malt beverage may be set forth on its label or packaging. (Amended 1971, No. 110, { 1, eff. April 22, 1971; 1973, No. 215 (Adj. Sess.), { 1; eff. April 3, 1974; 1993, No. 168 (Adj. Sess.), { 4.)