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2025 Utah Code
Title 45 - Publication and Broadcasting
Chapter 3 - Abuse of Personal Identity Act
Section 2 - Definitions.
Universal Citation:
UT Code § 45-3-2 (2025)
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Effective 5/7/2025
45-3-2. Definitions.
As used in this act:
Amended by Chapter 472, 2025 General Session
45-3-2. Definitions.
As used in this act:
- (1)"Advertisement" means a notice designed to attract public attention or patronage and includes a list of supporters for a particular cause.
- (2)"Cause the publication" means:
- (a)that a person:
- (i)prepares or requests another to prepare:
- (A)an advertisement of the type described in Subsection 45-3-3(1); or
- (B)content that uses, simulates, or recreates an individual's personal identity; and
- (ii)submits or requests another to submit the advertisement or content for publication; and
- (i)prepares or requests another to prepare:
- (b)the advertisement or content has been published.
- (a)that a person:
- (3)
- (a)"Consent" means an individual's voluntary agreement to the use of that individual's personal identity.
- (b)"Consent" may not be inferred by the failure of the individual to request that the individual's personal identity not be used or that the individual's name be removed from a mailing or supporter list.
- (4)"Content" means audio, video, image, text, or other media, regardless of format.
- (5)"Generative artificial intelligence" means an artificial intelligence technology system that:
- (a)is trained on data;
- (b)is designed to simulate human conversation with a consumer through one or more of the following:
- (i)text;
- (ii)audio; or
- (iii)visual communication; and
- (c)generates non-scripted outputs similar to outputs created by a human, with limited or no human oversight.
- (6)"Individual" means a natural person.
- (7)"Person" means any natural person, firm, partnership, association, corporation, joint venture, or any other form of business organization or arrangement, and the agents or representatives of such persons.
- (8)
- (a)"Personal identity" means an individual's:
- (i)name;
- (ii)title;
- (iii)picture;
- (iv)portrait;
- (v)video likeness;
- (vi)voice; or
- (vii)audiovisual appearance.
- (b)"Personal identity" includes any simulation, reproduction, or artificial recreation of the content described in Subsection (8)(a), whether created through:
- (i)generative artificial intelligence;
- (ii)computer animation;
- (iii)digital manipulation; or
- (iv)any other technological means.
- (a)"Personal identity" means an individual's:
- (9)"Publish" means that a person provides the instrumentality through which an advertisement or content is communicated to the public at large or to a significant portion thereof.
- (10)"Voice" means a computer-generated sound in a medium that is readily identifiable and attributable to a particular individual, regardless of whether the sound contains the actual voice of the individual.
Amended by Chapter 472, 2025 General Session
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