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Utah Code
2025 Utah Code
Title 13 - Commerce and Trade
Chapter 72a - Artificial Intelligence Applications Relating to Mental Health
Part 2 - Protections for Users of Mental Health Chatbots
Section 202 - Restrictions on advertising.
Universal Citation:
UT Code § 13-72a-202 (2025)
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Effective 5/7/2025
13-72a-202. Restrictions on advertising.
Enacted by Chapter 269, 2025 General Session
13-72a-202. Restrictions on advertising.
- (1)A supplier may not use a mental health chatbot to advertise a specific product or service to a Utah user in a conversation between the Utah user and the mental health chatbot unless the mental health chatbot:
- (a)clearly and conspicuously identifies the advertisement as an advertisement; and
- (b)clearly and conspicuously discloses to the Utah user any:
- (i)sponsorship;
- (ii)business affiliation; or
- (iii)agreement that the supplier has with a third party to promote, advertise, or recommend the product or service.
- (2)A supplier of a mental health chatbot may not use a Utah user's input to:
- (a)determine whether to display an advertisement for a product or service to the Utah user, unless the advertisement is for the mental health chatbot itself;
- (b)determine a product, service, or category of product or service, to advertise to the Utah user; or
- (c)customize how an advertisement is presented to the Utah user.
- (3)This section does not prohibit a mental health chatbot from recommending that a Utah user seek counseling, therapy, or other assistance from a licensed professional, including a specific licensed professional.
Enacted by Chapter 269, 2025 General Session
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