There Is a Newer Version
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2022 Utah Code
Title 32B - Alcoholic Beverage Control Act
Chapter 1 - Alcoholic Beverage Control General Provisions
Part 2 - Miscellaneous Provisions
Section 206 - Advertising prohibited -- Exceptions.
Universal Citation:
UT Code § 32B-1-206 (2022)
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Effective 5/12/2020
32B-1-206. Advertising prohibited -- Exceptions.
Amended by Chapter 219, 2020 General Session
32B-1-206. Advertising prohibited -- Exceptions.
- (1)
- (a) The department may not advertise liquor, except:
- (i) the department may provide for an appropriate sign in the window or on the front of a state store or package agency denoting that it is a state authorized liquor retail facility;
- (ii) the department or a package agency may provide a printed price list to the public;
- (iii) the department may authorize the use of price posting and floor stacking of liquor within a state store;
- (iv) subject to Subsection (1)(b), the department may provide a listing of the address and telephone number of a state store in one or more printed or electronic directories available to the general public; and
- (v) subject to Subsection (1)(b), a package agency may provide a listing of its address and telephone number in one or more printed or electronic directories available to the general public.
- (b) A listing under Subsection (1)(a)(iv) or (v) in the business or yellow pages of a telephone directory may not be displayed in an advertisement or other promotional format.
- (a) The department may not advertise liquor, except:
- (2)
- (a) The department may not advertise an alcoholic product on a billboard.
- (b) A package agency may not advertise an alcoholic product on a billboard, except to the extent allowed by the commission by rule.
- (3)
- (a) The department may not display liquor or a price list in a window or showcase visible to passersby.
- (b) A package agency may not display liquor or a price list in a window or showcase visible to passersby, except to the extent allowed by the commission by rule.
- (4) Advertising of an alcoholic product may not:
- (a) promote the intoxicating effects of alcohol; or
- (b) emphasize the high alcohol content of the alcoholic product.
- (5) Except to the extent prohibited by this title, the advertising of an alcoholic product is allowed under guidelines established by the commission by rule.
- (6) The advertising or use of any means or media to offer an alcoholic product to the general public without charge is prohibited.
Amended by Chapter 219, 2020 General Session
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