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2021 Utah Code
Title 31A - Insurance Code
Chapter 21 - Insurance Contracts in General
Part 4 - Mass Marketed Life or Accident and Health Insurance
Section 402 - Definitions.

Universal Citation:
UT Code § 31A-21-402 (2021)
Learn more This media-neutral citation is based on the American Association of Law Libraries Universal Citation Guide and is not necessarily the official citation.
Effective 5/5/2021
31A-21-402. Definitions.
As used in this part:
  • (1)
    • (a) "Direct response solicitation" means any offer an insurer makes to persons in this state, either directly or through a third party, to effect life or accident and health insurance coverage which enables the individual to apply or enroll for the insurance on the basis of the offer.
    • (b) "Direct response solicitation" does not include:
      • (i) solicitations for insurance through an employee benefit plan exempt from state regulation under preemptive federal law; or
      • (ii) solicitations through an individual's creditor with respect to credit life or credit accident and health insurance.
  • (2) "Mass marketed life or accident and health insurance" means the insurance under any individual, franchise, group, or blanket insurance policy offering life or accident and health insurance:
    • (a) that is offered by means of direct response solicitation through:
      • (i) a sponsoring organization; or
      • (ii) the mails or other mass communications media; and
    • (b) under which the person insured pays all or substantially all of the cost of the person's insurance.


Amended by Chapter 252, 2021 General Session
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