CHAPTER 54-34.4
DIVISION OF TOURISM
54-34.4-01. Division of tourism - Director. The division of tourism is established to
foster and promote tourism to, and within, the state and the full development of the state's<br>tourism resources and to serve as a planning and coordinating agency for tourism-related<br>programs of the state and the state's tourism partners. The director shall supervise and control<br>the division of tourism.
54-34.4-02. Duties of director. The director of the department of commerce division of
tourism, within the limits of legislative appropriations, shall:
1.
Implement the state's tourism policy;
2.
Prepare and update annually a tourism marketing plan for the promotion and<br>expansion of tourism in the state which identifies the state's tourism resources,<br>estimates the impact of tourism on the state's economy, and proposes a marketing<br>strategy for activities of the division;
3.
Work with industry groups to prepare a long-term strategic plan each biennium;
4.
Measure and forecast visitor volume, receipts, and related social and economic<br>impacts;
5.
Work with the private sector and local, state, and federal agencies to develop the<br>state's tourism-related infrastructure, facilities, services, and attractions, including<br>the state's highways, parks, and historic sites;
6.
Organize and coordinate programs designed to promote tourism to, and within, the<br>state through various means. Those means may include:
a.
Print advertising in magazines, newspapers, and direct mail;
b.
Advertising on radio, on television, online, in displays, or using other advertising<br>media;
c.
Publishing pamphlets, brochures, and other graphic and pictorial materials;
d.
Designing the tourism side of the state highway map;
e.
Aiding and assisting representatives of the media to ensure greater coverage of<br>the state's visitor attractions, events, and recreational opportunities; and
f.
Other marketing activities and events aimed at increasing visitor volume;
7.
Work with the department of transportation to improve visitor services along<br>highways in the state and in state rest areas;
8.
Develop opportunities for professional and technical education and training in the<br>visitor industry;
9.
Foster an understanding among the state's residents of the economic importance to<br>the state of hospitality and tourism;
10.
Provide advice and technical assistance to local, public, and private tourism<br>organizations in promoting and developing tourism; and
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11.
Monitor the policies and programs of state agencies that significantly affect the<br>visitor industry, notify those agencies of the effects of their actions on travel to, and<br>within the state, and if necessary recommend programs or policy changes to those<br>agencies.
54-34.4-03. State tourism policy.
1.
The legislative assembly declares that:
a.
This state is endowed with scenic beauty, historical sites, cultural resources,<br>local festivals, attractions, recreational facilities, and a population whose ethnic<br>diversity and traditions are attractive to visitors;
b.
These human and physical resources should be preserved and nurtured, not<br>only because they are appreciated by other Americans and by visitors from<br>other lands, but because they are valued by the state's residents;
c.
Tourism contributes to economic well-being by creating job opportunities,<br>generating revenues for local businesses, and creating new wealth in the<br>economy;
d.
Tourism is an educational and informational medium for personal growth which<br>informs residents about their state's geography and history, their political<br>institutions, their cultural resources, their environment, and about each other;
e.
Tourism instills state pride and a sense of common interest among the state's<br>residents;
f.
Tourism enhances the quality of life and well-being of the state's residents by<br>affording opportunities for recreation, new experiences, and relief from job<br>stress;
g.
Tourism advertising and marketing improves the image of North Dakota;
h.
Tourism promotes international understanding and good will, and contributes to<br>intercultural appreciation;
i.
Tourism
engenders
appreciation
of
the
state's
cultural,
architectural,
technological, agricultural, and industrial achievements and is helpful in<br>attracting new residents;
j.
The development and promotion of tourism to and within the state is in the<br>interest of the people of this state;
k.
Tourism should develop in an orderly manner in order to provide the maximum<br>benefit to the state and its residents;
l.
The development of a strong and competitive state visitor industry depends<br>upon the availability of trained personnel, necessary infrastructure, and a<br>receptive climate for tourism investment; and
m.
A comprehensive tourism policy is essential if tourism in the state is to grow in<br>an orderly manner.
2.
The legislative assembly declares it is the policy of this state to:
a.
Encourage the orderly growth and development of tourism to, and within, the<br>state;
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b.
Promote the availability of public tourism training to increase the skills and<br>productivity of the tourism labor force and to broaden access to employment<br>opportunities and the visitor industry;
c.
Encourage a healthy competitiveness in the visitor industry;
d.
Promote the availability of reliable public highways and transport services<br>between the state's principal tourism destinations and the main tourism<br>generating markets;
e.
Expand off-season tourism to the state and thereby increase the productivity of<br>the accommodation sector and reduce seasonal layoffs within the visitor and<br>visitor-related industries;
f.
Promote a sense of history in the state's young people by encouraging family<br>visits to state historic sites, and promoting the preservation and restoration of<br>historic sites, trails, buildings, and districts;
g.
Promote the mental, emotional, and physical well-being of the American people<br>by encouraging outdoor recreational activities within the state;
h.
Encourage the talents and strengthen the economic independence of the<br>state's residents by encouraging the preservation of traditional craft skills, the<br>production of handicrafts and native and folk art by private artisans and crafts<br>people, and the holding of craft demonstrations;
i.
Encourage an optimum of satisfaction and high quality service to visitors;
j.
Promote a tourist environment that respects our visitors' rights as consumers;
k.
Afford visitors and residents the best possible conditions of public sanitation;
l.
Facilitate tourism to, and within, the state by developing an essential tourism<br>infrastructure, providing investment incentives to tourism businesses, and<br>encouraging city and county officials to plan for tourism needs and capitalize on<br>local tourism resources;
m.
Promote a better understanding among the state's residents of the social and<br>economic importance of tourism through appropriate formal and informal<br>learning experiences about tourism, and foster among all citizens the capacity<br>for courtesy to visitors;
n.
Encourage the holding of conventions, trade shows, and expositions throughout<br>the state;
o.
Promote tourism in a manner that fosters visitors' understanding and respect<br>for native and religious beliefs, customs, and ethnic traditions of the state's<br>residents;
p.
Monitor tourist impact on the basic human rights of the state's residents and<br>ensure equal access by visitors and residents to public recreational resources;
q.
Take measures to protect wildlife and natural resources in the preservation of<br>geological, archaeological, and cultural treasures in tourist areas;
r.
Encourage, assist, and coordinate when possible the tourism activities of local<br>and area promotional organizations; and
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s.
Ensure that the tourism interest of the state is considered fully by state<br>agencies and the legislative assembly in their deliberations; and harmonize to<br>the maximum extent possible, all state activities in support of tourism with the<br>needs of the general public, the political subdivisions of the state, and the visitor<br>industry.
54-34.4-04.
North Dakota motion picture development office - Advisory board.
Repealed by S.L. 2009, ch. 480, § 16.
54-34.4-05. Copyright and trademark. The director of the department of commerce
division of tourism may obtain copyright or trademark protection for anything that may be used to<br>promote the policies listed in section 54-34.4-03. The director may license and charge a fee for<br>photographs and logos and anything with copyright or trademark protection.
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Document Outline
chapter 54-34.4 division of tourism
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