2021 New York Laws
GBS - General Business
Article 26 - Miscellaneous
396-I - Acceptance of Unexpired Gift Certificates.

Universal Citation: NY Gen Bus L § 396-I (2021)
§  396-i.  Acceptance  of  unexpired  gift  certificates.  1.  For the
purposes of this  section,  "gift  certificate"  shall  mean  a  written
promise  or  electronic  payment  device that: (i) is usable at a single
merchant or an affiliated group of merchants that share the  same  name,
mark,  or  logo,  or  is  usable  at multiple, unaffiliated merchants or
service providers; and (ii) is issued in a specified amount;  and  (iii)
may  or may not be increased in value or reloaded; and (iv) is purchased
and/or loaded on a prepaid basis for the future purchase or delivery  of
any  goods  or  services;  and  (v)  is  honored upon presentation. Gift
certificate shall not include an electronic payment device linked  to  a
deposit  account,  or  prepaid  telephone  calling cards regulated under
section ninety-two-f of the public service law.  Gift  certificate  also
shall  not  include flexible spending arrangements as defined in Section
106(c)(2) of the Internal Revenue Code, 26 U.S.C. § 106(c)(2);  flexible
spending  accounts  subject to Section 125 of the Internal Revenue Code,
26 U.S.C. § 125; Archer  MSAs  as  defined  in  Section  220(d)  of  the
Internal  Revenue Code, 26 U.S.C. § 220(d); dependent care reimbursement
accounts subject to Section 129 of the Internal Revenue Code, 26  U.S.C.
§ 129; health savings accounts subject to Section 223(d) of the Internal
Revenue  Code,  26  U.S.C.  §  223(d), as amended by Section 1201 of the
Medicare Prescription Drug, Improvement, and Modernization Act of  2003,
Pub. L.  No. 108-173; or similar accounts from which, under the Internal
Revenue  Code  and  its  implementing  regulations,  individuals may pay
medical expenses, health care  expenses,  dependent  care  expenses,  or
similar  expenses  on  a  pretax  basis. Gift certificate also shall not
include a prepaid discount card or program used to  purchase  identified
goods  or  services  at  a  price  or  percentage  below  the normal and
customary price; provided  that  the  expiration  date  of  the  prepaid
discount  card  or  program is clearly and conspicuously disclosed. Gift
certificate also shall not include payroll  cards  or  other  electronic
payment  devices  which  are  linked  to a deposit account and which are
given in exchange for goods or services rendered.
  1-a. No person, firm, partnership, association or corporation  who  or
which  issues  gift  certificates  or  store  credits,  or  who or which
conducts a "closing out sale" or "defunct business sale" as  such  terms
are  defined  in section five hundred eighty-one of this chapter, of the
merchandise of  any  such  person,  firm,  partnership,  association  or
corporation,  shall  refuse  to  accept  such  gift certificate or store
credit in payment for goods or services used or bought for use primarily
for personal, family or household purposes, including, but  not  limited
to, goods or services advertised on sale or pursuant to a liquidation or
close-out,  provided  that if the certificates or the terms of the store
credits limit the period of time during which they may be used, they are
presented for redemption before the expiration of such period of time.
  2. No person, firm, partnership, association  or  corporation  who  or
which  issues  gift  certificates  or  store  credits,  or  who or which
conducts a "closing out sale" or "defunct business sale" as  such  terms
are defined in section five hundred eighty-one of this chapter, shall in
any  manner  restrict  the  holder of a gift certificate or store credit
from electing use of such gift certificate or store credit in  a  manner
not  inconsistent  with  stated  terms of such gift certificate or store
credit,  nor  shall  any  person,  firm,  partnership,  association   or
corporation  who  or which issues gift certificates or store credits, or
who or which conducts a "closing out sale" or "defunct business sale" as
such terms are defined  in  section  five  hundred  eighty-one  of  this
chapter,  alter  the term of a gift certificate or store credit after it
has been issued.

  2-a. (a) The terms and conditions  of  a  gift  certificate  shall  be
disclosed to the purchaser:

(i) on a sign conspicuously posted stating "TERMS AND CONDITIONS ARE APPLIED TO GIFT CERTIFICATES/GIFT CARDS"; or (ii) conspicuously stated in an offer made by mail thus: "TERMS AND CONDITIONS ARE APPLIED TO GIFT CERTIFICATES/GIFT CARDS".

(b) For purchases via electronic, computer, or telephonic means, the statement "TERMS AND CONDITIONS ARE APPLIED TO GIFT CERTIFICATES/GIFT CARDS" shall be stated prior to the customer's purchase of the gift certificate or conspicuously written within the electronic message offering a gift certificate for purchase.

(c) All advertisements or promotions for gift certificates shall include a notice in like or similar term to the following: "TERMS AND CONDITIONS ARE APPLIED TO GIFT CERTIFICATES/GIFT CARDS". 3. The terms and conditions of a gift certificate store credit shall be clearly and conspicuously stated thereon. Terms and conditions shall include the expiration date, whether any fees are assessed against the balance of the gift certificate, and whether a fee will be charged for the replacement of a gift certificate that is lost, stolen, or destroyed, if any. Additional terms and conditions including, but not limited to, policies related to refunds, warranties, changes in terms and conditions, the procedure for the replacement of a gift certificate, if any, assignment and waiver shall be conspicuously printed: (a) on the gift certificate; or (b) on an envelope or packaging containing the gift certificate, provided that a toll free telephone number to access the additional terms and conditions is printed on the gift certificate; or (c) on an accompanying document, provided that a toll free telephone number to access the additional terms and conditions is printed on the gift certificate. 3-a. The requirements of subdivisions two-a and three of this section shall not apply to a gift certificate that has no terms and conditions. 3-b. Subparagraph (i) of paragraph (a) of subdivision two-a and subdivision five-a of this section shall not apply to gift certificates:

(a) sold below face value or at a volume discount to employees, to nonprofit and charitable organizations, or educational institutions for fundraising purposes; or

(b) distributed to a consumer or employee pursuant to an awards, rewards, loyalty, or promotional program without any consideration being given in exchange for the gift certificate by the consumer or employee. 3-c. Nothing in this section shall be construed to prevent unclaimed funds related to gift certificates from becoming abandoned under section thirteen hundred fifteen of the abandoned property law. 4. Whenever there shall be a violation of this section, an application may be made by the attorney general in the name of the people of the state of New York to a court or justice having jurisdiction by a special proceeding to issue an injunction, and upon notice to the defendant of not less than five days, to enjoin and restrain the continuance of such violations; and if it shall appear to the satisfaction of the court or justice that the defendant has, in fact, violated this section, an injunction may be issued by such court or justice, enjoining and restraining any further violation, without requiring proof that any person has, in fact, been injured or damaged thereby. In any such proceeding, the court may make allowances to the attorney general as provided in paragraph six of subdivision (a) of section eighty-three hundred three of the civil practice law and rules and direct restitution. Whenever the court shall determine that a violation of this section has occurred, the court may impose a civil penalty of not more than one thousand dollars for such violation. In connection with any such application, the attorney general is authorized to take proof and make a determination of the relevant facts and to issue subpoenas in accordance with the civil practice law and rules. 5. (a) No retroactive fees shall be assessed against a gift certificate.

(b) No monthly service fees may be assessed against the balance of a gift certificate prior to the twenty-fifth month of dormancy.

(c) A service fee may be assessed after the twenty-fourth month of dormancy provided that any such fee shall be waived and the gift certificate replenished to its value prior to such fees being assessed where the holder of such gift certificate presents the certificate within three years of issue.

(d) For the purposes of this subdivision, "dormancy" shall mean non-use of a gift certificate. Use of a gift certificate shall include, but not be limited to, adding value, or purchases. 5-a. It shall be unlawful for any person to sell or issue a gift certificate where the underlying funds are subject to an expiration date which is earlier than five years after the date on which the gift certificate was issued, or the date on which funds were last loaded to a store gift card. The terms of expiration shall be clearly and conspicuously stated on the gift certificate. 6. The provisions of this section shall be exclusive and shall preempt any provisions of local law, ordinance or code, and no locality shall impose requirements that are inconsistent with or more restrictive than those set forth in this section.

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