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2020 New York Laws
COM - Economic Development Law
Article 11-A - Business Marketing Program
236 - Application.

Universal Citation:
NY Econ Dev L § 236 (2020)
Learn more This media-neutral citation is based on the American Association of Law Libraries Universal Citation Guide and is not necessarily the official citation.
§  236. Application. 1. The commissioner shall, within three months of
the effective date of this article, issue a request  for  proposals  for
the  business  marketing  program that shall include, but not be limited
to: the objectives of the program; the scoring that shall be applied for
selection; and the proportion or total  amount  of  funds  that  may  be
dedicated to certain expenditures such as media buys.
  2. (a) Applications shall include the schedule, budget, scope, uses of
funds  and  theme  of  the  proposed  marketing  program and contractual
service  providers.  Examples  of  proposed   marketing   and   thematic
materials,  written,  print,  video  or  radio, should be provided where
practical.

(b) Marketing plans shall utilize the state's "New York Loves Biz" logotypes. Licensing of this logotype according to the accepted plan shall be available to the selected applicants free of charge for the duration of the marketing program. No advertising or marketing shall contain references to or the name of any public official of the state of New York or its political subdivisions.

(c) Applications shall identify the specific targets and audiences for the marketing programs geographic reach of program and shall identify appropriate and practical ways to measure the impact of the program on the targeted audience.

(d) Applicants shall provide evidence that they have secured or have available matching funds in equal amount to funds requested from the program.

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