2019 New York Laws
AGM - Agriculture and Markets
Article 23 - Direct Marketing
284 - Establishment of Statewide Direct Marketing Activities.

§ 284. Establishment  of  statewide  direct  marketing activities. The
department shall conduct statewide  direct  marketing  activities  which
shall include, but not be limited to, the following:
  1.  Communications  and  promotion  of direct marketing activities, to
include, where appropriate, cooperation with the  cooperative  extension
service in the area of education.
  2.  Development of institutional direct marketing programs to increase
the purchase of New York state farm and food  products  in  coordination
with the office of general services and the department of education.
  3.  Development  of  a  technical  assistance  program for initiating,
improving, and expanding direct marketing activities and developing  new
forms of direct marketing.
  4. Development of guidelines for direct marketing operations that will
assist   individual  producers  in  reducing  costs  and  improve  their
financial returns and help assure consumers of high quality food.
  5. Assistance to retail food stores in purchasing  directly  from  New
York state food producers.
  6. Assistance to direct marketing organizations in areas identified as
having  poor  consumer access to high quality and reasonably priced food
and farm products.
  7. Assistance to producers or consumers to initiate or improve  retail
and wholesale farmers' markets.
  8.  (a)  Submission  of  a quinquennial report to the legislature, the
first of which shall be submitted in the year two  thousand  six,  which
shall  include an evaluation of the regional and institutional effect of
direct marketing activities during the previous five years.
  (b) Between report  due  dates,  the  department  shall  maintain  the
necessary  records and data required to satisfy such report requirements
and to  satisfy  information  requests  received  from  the  legislature
between such report due dates.
  9.  Establish  the  Hudson  valley  agricultural  center to serve as a
marketing, promotional, informational and cultural center for the Hudson
river valley  agricultural  region  and  greenway  and  to  promote  the
production  of  fruits  (including  juices,  jellies, and preserves made
therefrom), wine, cider, vegetables, and other agricultural products.