2017 New York Laws
PEP - Personal Property
Article 11 - Rental Purchase Agreements
505 - Advertisement.

  505.  Advertisement.  1.  An  advertisement  for  a rental-purchase
  agreement that refers to or states the amount of a payment or the  right
  to  acquire  ownership  of  any  one particular item under the agreement
  shall clearly and conspicuously state:
(a) that the transaction advertised is a rental-purchase agreement;
(b) the total number of payments and the total amount to  be  paid  to
  acquire  ownership,  which  amount  shall  be  explicitly labeled "total
  cost";
(c) the circumstances under which the consumer can  acquire  ownership
  rights; and
(d) whether the advertised terms are for new or used merchandise.
2.   An   advertisement   for   personal  property  available  through
  rental-purchase agreements that refers to more  than  one  appliance  or
  particular  item  and  includes  information on periodic payment amounts
  shall include a representative item available at that amount  and  shall
  conspicuously state:
(a) that the merchandise offered may be new or used;
(b) that transaction advertised is a rental-purchase agreement; and
(c)  that  the  consumer  does not acquire ownership rights unless the
  consumer complies with the ownership terms of the agreement.
3. Every item displayed or offered under a  rental-purchase  agreement
  shall have clearly and conspicuously indicated in arabic numerals, so as
  to  be  readable  and  understandable  by visual inspection, each of the
  following affixed to the item:
(a) the cash price of the merchandise;
(b) the amount of  the  periodic  payment  and  the  total  number  of
  periodic payments required for ownership; and
(c)  the  total  amount  that  must  be  paid  to acquire ownership of
  merchandise, which amount shall be explicitly labeled total cost.