2015 New York Laws
GBS - General Business
Article 12 - (General Business) HOTELS AND BOARDING HOUSES
206-A - Advertising of rates for motels and motor courts.

  206-a.  Advertising of rates for motels and motor courts. No person
  engaged in the business of furnishing public lodging  accommodations  in
  motels and motor courts shall:
(a) post or maintain posted on any outdoor or outside advertising sign
  pertaining to such establishment, that may be seen from a public highway
  or street, any rates for accommadations in such establishment unless the
  sign  shall  have  posted  thereon both the minimum and maximum room, or
  other rental unit rates, for  accommodations  offered  for  rental.  All
  posted  rates  and  descriptive  data  on such sign shall be in type and
  material of the same size and prominence.
(b) post or maintain posted on such  outdoor  or  outside  advertising
  signs  rates  for  accommodations in any such establishment unless there
  are available in any such establishment, when vacant, accommodations for
  immediate occupancy to meet the posted rates of such advertising signs.
(c)  post  or  maintain  outdoor  or  outside  advertising  signs   in
  connection  with  any  such  establishment relating to rates which shall
  have thereon any untrue, false, fraudulent or misleading representations
  or statements as to any matter whatsoever.
Advertising signs stating the rate per person and bearing  the  legend
  "and  up"  shall  not  be  deemed  to comply with the provisions of this
  section.
Any person who violates any of the provisions of this section shall be
  guilty of an offense and subject to  a  fine  of  not  more  than  fifty
  dollars.