2015 New York Laws
BNK - Banking
Article 1 - (Banking) SHORT TITLE; DEFINITIONS; MISCELLANEOUS PROVISIONS.
4-B - Advertising.

 4-b.  Advertising. Every such non-insured banking organization shall
  include in all its  advertising  within  the  state  with  reference  to
  deposit  accounts  the statement substantially as follows: "DEPOSITS NOT
  INSURED". Where such advertising is printed the statement  shall  be  of
  such size and print to be clearly legible, all letters in such statement
  being  of  the  same  size  and character. No further reference shall be
  contained in the advertising of non-insured banking  organizations  with
  reference  to  the  insurance  of  depositors  which  shall  tend  to be
  misleading in connection therewith. The non-English  equivalent  of  the
  insurance  statement  may be used in any advertisement provided that the
  entire advertisement is in such language and that  the  translation  has
  had the prior approval of the superintendent of financial services.