2015 New York Laws
AGM - Agriculture & Markets
Article 4 - (Agriculture & Markets) Dairy Products.
50-I - Labeling of melloream and vegetable oil blends.

 50-i. Labeling  of  melloream and vegetable oil blends. Whenever the
  brand name of melloream or a vegetable oil blend, as defined in  section
  fifty-f,  appears  on the container so conspicuously as to be seen under
  customary  conditions  of  purchase,   there   shall   immediately   and
  conspicuously  precede  or  follow the brand name or product designation
  without intervening written, printed or graphic  matter  in  letters  at
  least  one-third  of  the  size  of  the brand name and on a contrasting
  background,  any  one  of  the  following  statements:  "melloream,"  "a
  vegetable  blend," "a vegetable oil product," "not a dairy product," and
  the words "milk," "cream," "half and half," or "a mixture  of  milk  and
  cream"  shall not be used on the package label of melloream or vegetable
  oil blends except to the extent that there  shall  also  appear  on  the
  label an accurate list of ingredients. In the event that a product under
  this  section  shall  contain  an ingredient which has been derived from
  milk or a milk by-product or during its formation has  used  milk  or  a
  milk by-product, the ingredient labeling shall after specifying the name
  of the ingredient, place in parentheses the words "milk derived".
Persons  or  corporations  offering  such products for sale shall upon
  request by the commissioner submit to him evidence  in  support  of  any
  nutritional  claims made for such products through advertising, labeling
  or public announcement, and failure to submit such evidence or to revise
  such claims in  the  manner  suggested  by  the  commissioner  shall  be
  presumed  to  be  a  misbranding  of said products within the meaning of
  section two hundred one of this chapter.