2013 New York Consolidated Laws
GBS - General Business
Article 26 - (390 - 399-ZZZ) MISCELLANEOUS
396-B - Advertisements.

 
    §   396-b.   Advertisements.      Any  person,  firm,  corporation  or
  association, or agent or employee thereof,  hereinafter  called  person,
  who,  being  engaged  in the business of dealing in any property, makes,
  publishes, disseminates, circulates  or  places  before  the  public  or
  causes,  directly  or  indirectly,  to be made, published, disseminated,
  circulated or placed before the public, in this state, any advertisement
  respecting any such property,  in  any  newspaper,  magazine,  or  other
  publication,  or over any radio station or television station, unless it
  is stated in any such advertisement that the advertiser is a  dealer  in
  such  property or from the context of any such advertisement, it plainly
  appears that such person is a dealer in such  property  so  offered  for
  sale  in  any  such  advertisement;  or when placing or causing any such
  advertisement to appear in any newspaper, magazine or other  publication
  or  radio  or  television  station  as  described  in  this  section, if
  requested by the publisher of any  such  newspaper,  magazine  or  other
  publication  or owner or operator of such radio or television station or
  any agent or representative thereof to file with such owner or operator,
  publisher, agent or representative thereof his true name, or where he is
  transacting business under a name other than the true name  pursuant  to
  law,  then  the  name  under which such business is transacted, and each
  business address wherein any business is transacted by him, in the class
  of  property  advertised  or  to  be  advertised  for   sale   in   such
  advertisement, shall make any false statement in relation to any of such
  items;  or if requested by the publisher of any such newspaper, magazine
  or other publication or owner or operator of such  radio  or  television
  station  or any agent or representative thereof to file with such owner,
  operator, publisher, agent or representative thereof a statement showing
  whether he is causing such advertisement to appear  or  is  offering  to
  make  such  sale  or disposition or transaction, as herein set forth, as
  principal or agent, and if as agent, to set forth such information as is
  specified in this section, in relation to his principal as  well  as  in
  relation  to  himself, shall make any false statement in relation to any
  of such items; is guilty of a misdemeanor.