2010 New York Code
GBS - General Business
Article 30 - (620 - 631) HEALTH CLUB SERVICES
626 - Deceptive acts prohibited.

§  626.  Deceptive  acts  prohibited.  It  is hereby declared to be an
  unfair and deceptive trade practice and unlawful for a seller to:
    1. Misrepresent directly or indirectly in its advertising, promotional
  materials, or in any manner the size, location, facilities or  equipment
  of  its  studio, or place of business or the number or qualifications of
  its personnel;
    2. Use or refer to fictional organization divisions or position titles
  or make any representation which has the tendency or capacity to mislead
  or deceive consumers as to the size or importance of the  business,  its
  divisions, or personnel, or in any other material respect;
    3. Misrepresent directly or indirectly the size, importance, location,
  facilities,  or  equipment  of  the business through use of photographs,
  illustrations, or any other depictions in catalogs,  advertisements,  or
  other promotional materials;
    4.  Misrepresent  the location or locations at which its services will
  be offered;
    5. Misrepresent the nature of its courses, training  devices,  methods
  or  equipment  or the number, qualifications, training, or experience of
  its personnel, whether by means of endorsements or otherwise;
    6. Misrepresent the  nature  and  extent  of  any  personal  services,
  guidance,  assistance,  or other attention the business will provide for
  consumers;
    7. Designate or refer to his sales  representation  using  terms  that
  misrepresent  in any other manner, the titles, qualifications, training,
  experience or status  of  his  salesmen,  agents,  employees,  or  other
  representatives; and
    8.  Misrepresent  in  any  manner  by  the  seller or his assignee the
  buyer's right to cancel under this article.