2006 New York Code - Issuance Of Distinctive "i Love New York" Plates.

 
    * §  404-s.  Issuance  of distinctive "I Love New York" plates. 1. Any
  person  residing  in  this  state  shall,  upon  request,  be  issued  a
  distinctive  "I  Love  New  York"  license  plate.  The  design  of such
  distinctive plate shall be developed by the commissioner in  cooperation
  with  the  commissioner  of  the  department of economic development and
  shall utilize the phrase "I Love  New  York",  and/or  a  representative
  logo,  in  a  manner  consistent with usage thereof by the department of
  economic development and tourist promotion agencies recognized  pursuant
  to section one hundred sixty-three of the economic development law.
    2. A distinctive plate issued pursuant to this section shall be issued
  in  the  same  manner  as  other  number  plates upon the payment of the
  regular registration fee prescribed by section four hundred one of  this
  article  provided,  however, that an additional annual service charge of
  fifteen dollars shall be charged for such  plate.  Such  service  charge
  shall  be  deposited  to  the  credit  of  the  department  of  economic
  development and shall be made available for services  and  expenses  for
  tourism  marketing as provided for in subdivision sixteen of section one
  hundred of the economic development  law  provided,  however,  that  the
  department  of  economic  development  shall reimburse the department an
  amount not to exceed six thousand dollars for costs associated with  the
  production of such plate.
    * NB There are 4 § 404-s'