2006 New York Code - Sponorship Of And At Events.

 
    § 27-508.5 Sponsorship of and at events. Nothing in this article shall
  prevent  a  tobacco  products manufacturer, distributor, or retailer who
  sponsors, in whole or in  part,  any  athletic,  musical,  artistic,  or
  cultural  event,  or team or entry in a competition or exhibition in any
  location from displaying or causing to be  displayed  the  corporate  or
  other  business  name  of  such  sponsor;  provided,  however,  that the
  corporate or other business name of such sponsor is registered or  filed
  in the United States or such sponsor is authorized to do business in any
  state, and the corporate or other business name of such sponsor does not
  include  any  brand  name or trademark of a tobacco product, alone or in
  conjunction with any written word, picture, logo, symbol, motto, selling
  message, poster, placard, sign, photograph, device, graphic  display  or
  visual  image  of  any kind, recognizable color or pattern of colors, or
  any other indicia of product identification identical or similar to,  or
  identifiable with, those used for any brand of a tobacco product.