2006 New York Code - Advertising.

 
    §  20-317  Advertising. a. All advertising shall be descriptive of the
  nature of such sale as stated in the application therefor. The  language
  in  such  advertising shall be identical with the advertising matter set
  forth in the original or renewal application.
    b. It shall be  unlawful  to  indicate  in  such  advertising,  either
  directly  or indirectly, that such sale is held with the approval of the
  commissioner and no reference shall be made to such license in any  form
  of advertising, promotion or display.
    c.  Misrepresentations  prohibited. No licensee shall make or cause to
  be made any assertion, representation  or  statement  of  fact  in  such
  advertising  which  is untrue, deceptive, or misleading. No licensee, in
  an effort to sell merchandise, shall make or cause to be made  any  oral
  assertion,  representation,  or  statement  of  fact  which  is  untrue,
  deceptive or misleading.