2011 New Mexico Statutes
Chapter 57: Trade Practices and Regulations
Article 15: False Advertising, 57-15-1 through 57-15-10
Section 57-15-4: Civil penalty.
57-15-4. Civil penalty.
Any person, firm, corporation or association or agent or employee thereof who engages in any of the acts or practices made unlawful by this act [57-15-1 to 57-15-5, 57-15-9, 57-15-10 NMSA 1978] shall be liable to a civil penalty of not more than five hundred dollars ($500) for each violation, which shall inure to this state and may be recovered in a civil action brought by the attorney general or, with his consent, the district attorney of the district where the act is committed. In any such action it shall be a complete defense that the advertisement is subject to and complies with the rules and regulations of, and the statutes administered by the federal trade commission.
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