2011 New Mexico Statutes
Chapter 57: Trade Practices and Regulations
Article 15: False Advertising, 57-15-1 through 57-15-10
Section 57-15-2: False advertising defined.
57-15-2. False advertising defined.
The term false advertising means advertising, including labeling, which is misleading in any material respect; and in determining whether any advertising is misleading, there shall be taken into account (among other things) not only representations made by statement, word, design, device, sound or any combination thereof, but also the extent to which the advertising fails to reveal facts material in the light of such representations with respect to the commodity to which the advertising relates under the conditions prescribed in said advertisement, or under such conditions as are customary or usual.
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