2006 Minnesota Code
Chapters 324 - 338 Trade Regulations, Consumer Protection
Chapter 325F Consumer Protection; Products and Sales
Section 325F.22 UNFAIR AND DECEPTIVE ADVERTISING PRACTICES.

325F.22 UNFAIR AND DECEPTIVE ADVERTISING PRACTICES.
Subdivision 1. Violations generally. It shall be considered an unfair and deceptive practice
to violate any of the provisions of this section.
Subd. 2. Fuel savings. No advertisement for insulation to be used or offered for sale in
Minnesota shall state that a percentage of fuel costs or a certain dollar amount of fuel costs will be
saved unless the statement is accompanied by the following or substantially similar disclaimer in
letters the same size as the claim of savings: "Stated savings are estimates only. Actual savings
may vary depending on type of home, weather conditions, occupant lifestyle, energy prices and
other factors."
Subd. 3. Prohibited claims. No advertisement for insulation to be used or offered for sale
in Minnesota shall contain any claim which is false or misleading, or for which there exists no
reasonable substantiation at the time the claim is made. Prohibited claims include, but are not
limited to, the following: does not burn, noncombustible, self-extinguishing, nonpoisonous,
nonirritating, vermin-proof, rodent-proof, resists mildewing, will not shrink, will not crack,
permanent, no deterioration, complete coverage, fills all voids, never needs replacing, will
not settle. This prohibition shall not apply if the claim is substantiated by tests identified in
the specifications established under section 325F.20, subdivision 1, or by appropriate testing
procedures of the American Society for Testing and Materials where no test required under
section 325F.20, subdivision 1, applies. Such tests shall be made by a laboratory qualified to test
thermal insulation. When tests are not designed to duplicate actual conditions, substantiated
claims must so state.
Subd. 4. R value representations. No representation about the thermal resistance value of
insulation shall be made unless the R value is given and has been determined by the tests required
in the specification established under section 325F.20, subdivision 1, or by appropriate testing
procedures of the American Society for Testing and Materials where no test required under
section 325F.20, subdivision 1, applies. Such tests shall be made by an approved laboratory
qualified to test thermal insulation.
History: 1978 c 786 s 7