Maryland Commercial Law Section 11-704

      To determine if an advertisement is misleading, the following, in addition to any other appropriate considerations, shall be considered:

            (1)      Any representation made by statement, word, design, device, or sound, whether alone or together; and

            (2)      The extent to which the advertisement fails to reveal a fact which, in light of any representation made, is material with respect to the advertised commodity or service under conditions which are:

                  (i)      Customary or usual; or

                  (ii)      Described in the advertisement.