2005 Maine Code - §1212 — Deceptive trade practices

      1. Lists. A person engages in a deceptive trade practice when, in the course of his business, vocation or occupation, he
   
A. Passes off goods or services as those of another; [1969, c. 503 (new).]    
B. Causes likelihood of confusion or of misunderstanding as to the source, sponsorship, approval or certification of goods or services; [1969, c. 503 (new).]    
C. Causes likelihood of confusion or of misunderstanding as to affiliation, connection or association with, or certification by, another; [1969, c. 503 (new).]    
D. Uses deceptive representations or designations of geographic origin in connection with goods or services; [1969, c. 503 (new).]    
E. Represents that goods or services have sponsorship, approval, characteristics, ingredients, uses, benefits or quantities that they do not have, or that a person has a sponsorship, approval, status, affiliation or connection that he does not have; [1969, c. 503 (new).]    
F. Represents that goods are original or new if they are deteriorated, altered, reconditioned, reclaimed, used or secondhand; [1973, c. 625, § 53 (amd).]    
G. Represents that goods or services are of a particular standard, quality or grade, or that goods are of a particular style or model, if they are of another; [1969, c. 503 (new).]    
H. Disparages the goods, services or business of another by false or misleading representation of fact; [1969, c. 503 (new).]    
I. Advertises goods or services with intent not to sell them as advertised; [1969, c. 503 (new).]    
J. Advertises goods or services with intent not to supply reasonably expectable public demand, unless the advertisement discloses a limitation of quantity; [1969, c. 503 (new).]    
K. Makes false or misleading statements of fact concerning the reasons for, existence of or amounts of, price reductions; or [1969, c. 503 (new).]    
L. Engages in any other conduct which similarly creates a likelihood of confusion or of misunderstanding. [1969, c. 503 (new).] [1973, c. 625, § 53 (amd).]
      2. Complaint. In order to prevail in an action under this chapter, a complainant need not prove competition between the parties or actual confusion or misunderstanding.[1969, c. 503 (new).]
      3. Application. This section does not affect unfair trade practices otherwise actionable at common law or under other statutes of this State.[1969, c. 503 (new).]

Section History:

PL 1969,  Ch. 503,   § (NEW).
PL 1973,  Ch. 625,   §53 (AMD).