2020 Georgia Code
Title 10 - Commerce and Trade
Chapter 1 - Selling and Other Trade Practices
Article 15 - Deceptive or Unfair Practices
Part 4 - False Advertising
§ 10-1-424. Misrepresenting Nature of Business

Universal Citation: GA Code § 10-1-424 (2020)

It shall be unlawful:

  1. For any person, firm, association, or corporation to misrepresent the true nature of its business by use of the words "manufacturer," "wholesaler," "retailer," or words of similar import; or
  2. For any person, firm, association, or corporation to represent itself as selling at wholesale or use the word "wholesale" in any form of sale or advertising,

    unless such person, firm, association, or corporation is actually selling at wholesale those items advertised for the purpose of resale. For the purpose of this Code section the term "wholesale" means a sale made for the purpose of resale and not one made to the consuming purchaser.

(Ga. L. 1962, p. 129, § 1.)

RESEARCH REFERENCES

Am. Jur. 2d.

- 54A Am. Jur. 2d, Monopolies, Restraints of Trade, and Unfair Trade Practices, § 1157 et seq.

C.J.S.

- 87 C.J.S., Trade-Marks, Trade-Names, and Unfair Competition, §§ 309, 310.

ALR.

- Seller's advertisements as affecting rights of parties to sale of personal property, 28 A.L.R. 991; 158 A.L.R. 1413.

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