2013 California Code
Business and Professions Code - BPC
DIVISION 7. GENERAL BUSINESS REGULATIONS
PART 3. REPRESENTATIONS TO THE PUBLIC
CHAPTER 1. Advertising
ARTICLE 7. Environmental Representations
17580.5
(a) It is unlawful for any person to make any untruthful, deceptive, or misleading environmental marketing claim, whether explicit or implied. For the purpose of this section, environmental marketing claim shall include any claim contained in the Guides for the Use of Environmental Marketing Claims published by the Federal Trade Commission.
(b) It shall be a defense to any suit or complaint brought under this section that the person s environmental marketing claims conform to the standards or are consistent with the examples contained in the Guides for the Use of Environmental Marketing Claims published by the Federal Trade Commission.
(Added by Stats. 1995, Ch. 642, Sec. 4. Effective January 1, 1996.)
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