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2011 California Code
Food and Agricultural Code
DIVISION 22. MARKETING ADVISORY AND PROMOTIONAL AGENCY LAWS [63901 - 79225]
ARTICLE 2. Definitions
Section 74532


CA Food & Agri Code § 74532 (through 2012 Leg Sess) What's This?

Market research means any investigation, development, analysis, or implementation of information relating to the marketing of wine and wine-related products, including, but not limited to, trade practices, consumer trends, promotion, sales, and advertising.

(Added by Stats. 1986, Ch. 1287, Sec. 3.)

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