2009 California Business and Professions Code - Section 5300-5303 :: Article 4. Licenses

5300.  (a) A person engages in the business of outdoor advertising
whenever, personally or through employees, that person places an
advertising display, changes the advertising message of an
advertising display that does not pertain exclusively to that person'
s business and is visible to a state highway or freeway.
   (b) A manufacturer or distributor of a product for sale to the
general public does not engage in the business of outdoor advertising
when furnishing a sign pertaining to the product to a retailer of
that product for installation on the retailer's place of business or
when installing on the retailer's place of business a sign containing
advertising pertaining to the product, the name or the business of
the retailer.

5301.  No person shall engage in or carry on the business or
occupation of outdoor advertising without first having paid the
license fee provided by this chapter. The fee is payable annually in
advance on the first day of July of each year to the director or his
authorized agent. Each license shall remain in force for the term of
one year from and after the first day of July, and may be renewed
annually.
   A license shall be obtained whether or not the advertising display
requires a permit.

5302.  All licenses issued on or after the first day of July shall
expire on the 30th day of June following the date of issue. Fees for
original licenses issued after the first day of July of each year
shall be apportioned and collected on the basis of one-twelfth of the
fee for each month or part thereof remaining in the fiscal year.

5303.  Every application for a license shall be made on a form to be
furnished by the director. It shall state the full name of the
applicant and the post office address of his fixed place of business
and shall contain a certification that the applicant has obtained a
copy of the provisions of this chapter and any regulations adopted
thereunder and is aware of their contents.
   The issuance of a license entitles the holder to engage in or
carry on the outdoor advertising business and to apply for permits
during the term of the license.