2007 California Food and Agricultural Code Article 1. Declaration And General Provisions

CA Codes (fac:68001-68006)

68001.  The kiwifruit industry in this state is expanding and can
constitute one of California's principal fruit crops.  The industry
can provide an important source of employment for many people in the
state, a high proportion of whom are from underprivileged and
historically deprived segments of the population.



68002.  As an exotic subtropical fruit, the kiwifruit is not heavily
consumed in this country or abroad.  Opportunity exists for
continued growth and expansion of the industry, by creating new
markets in such areas.  The success of such an expansion program is
uniquely dependent upon effective advertising and promotion, since
the creation of new markets is essentially a matter of educating
people to the use of a previously unknown or unrecognized food.



68003.  The establishment of a California Kiwifruit Commission is
necessary for the efficient development and management of a national
and international advertising program and essential to ensure that
the California kiwifruit industry can compete successfully in the
marketplace.



68004.  The production and marketing of kiwifruit produced in this
state is hereby declared to be affected with public interest.  The
provisions of this chapter are enacted in the exercise of the police
power of this state for the purpose of protecting the health, peace,
safety, and general welfare of the people of this state.




68005.  A commission form of administration created by this chapter
is designed to deal with the broad fields of advertising, promotion,
marketing research, and production research.



68006.  No action taken by the commission, nor by any individual in
accordance with this chapter or with rules or regulations adopted
under the chapter, shall be deemed a violation of the Cartwright Act,
the Unfair Practices Act, the Fair Trade Act, or any rule of
statutory or common law against monopolies or combinations in
restraint of trade.