2007 California Food and Agricultural Code Article 7. Advertising And Display

CA Codes (fac:38971-38972)

38971.  No product resembling a milk product shall be advertised,
displayed for sale, or sold in any manner or under any circumstances
or conditions that is likely to mislead, deceive, or confuse
consumers into believing such products are milk products.




38972.  The director may adopt regulations to enforce the provisions
of this article.  In adopting the regulations, the director shall
consider and follow, insofar as practical, the provisions of Sections
38952, 38954, 38955, and 38956, as well as any other relevant
considerations.  In addition the director may distinguish between
different products or types of products on the basis of the nature of
the product, its labeling, the manner in which it is customarily
presented or is likely to be presented to the consumer, and any other
relevant factors, if he or she determines the differentiation is
warranted and in the public interest.